CXL Digital Psychology and Persuasion Minidegree — Week 5 Review

Photo by Francesco Ungaro from Pexels
  • Unconscious
  • Automatic
  • Low effort
  • Fast
  • Non-logical
  • Nonverbal
  • Conscious
  • Controlled
  • High effort
  • Slow
  • Logical
  • Language link
  • Precise numbers are most trusted and more believable
  • Tie the social proof to your benefit > Learn how I grew my list to 700,000 subscribers
  • Photos and videos increase truthiness
  • Express social proof in emotional preference language (if possible) — preferred (instead of ordered) and liked (instead of viewed)
  1. Identify your audience’s fears, anxieties, questions, and doubts.
  2. Brainstorm and inventory 6S formats to buffer the audience’s fear/questions.
  3. Use the CRAVENS scorecard to grade and compare social proof persuasive quality.
  1. Credible — believable, authentic, trustworthy, authoritative, “ethos”
  2. Relevant — pertinent, germane, applicable, meaningful., important
  3. Attractive — emotional trigger, value-added, satisfying, “pathos”
  4. Visual — pictured, drawn, mapped, graphed, viewable
  5. Enumerated — quantified, scored, ranked, calculated, “logos”
  6. Nearby — proximate or near the fear/uncertainty/anxiety points, close
  7. Specific — distinct, descriptive, named, detailed, precise




Launch strategist and copywriter for spiritual entrepreneurs on a mission to heal the world.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

So, You Didn’t Know You Were Psychic?

Beautiful black women dressed in all black with esoteric symbols above her right brow. Her eyes are closed, teeth clinched, and hands covering her ears. She is psychic.

How to Become a Critical Thinker

Why Resilience Is Overrated

The World’s Most Prolific/Valuable Currency

Body Language Decoded — Does This Really Work?

3 Influencing Tactics to Boost App Usage

Get more out of your workout by dropping an F-bomb

The dark side of tattoos and your health

Who Is to Blame, Narcissists or Their Victims?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kristina Shands

Kristina Shands

Launch strategist and copywriter for spiritual entrepreneurs on a mission to heal the world.

More from Medium

The Best Tips to Revive Your Furniture with Decorative Laminate Sheets

4 Resources to Use While Unsure About Changing Careers into Tech

Unresolved: Wandering with My Pencil and Pen (Habits of Writing 3)

Working as a data specialist in a ‘cross-functional team’