CXL Digital Psychology and Persuasion Minidegree — Week 1 Review

What have I gotten myself into? And also, whoa!!

Lesson 1: Cialdini’s 7 Principles of Persuasion

Lesson 2: Fogg Behavior Model

Lesson 3: Lessons from Neuromarketing

Lesson 4: A Big List of Persuasion Techniques

Focusing effect

Self-generation affect effect

Belonging & Conformity

Paradox of choice

Hyperbolic Discounting

Lesson 5: Cognitive Biases — We’re All Affected By Them

Lesson 6: Emotional and Rational Decision Making

Lesson 7: How People View Websites

Lesson 8: E-commerce Product Page Study: Value Perceptions and Image Size

Lesson 9: Cognitive Fluency

Launch strategist and copywriter for spiritual entrepreneurs on a mission to heal the world.