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This week is supposed to be my last week but I still have 3 classes to complete before I go in for the certification quiz. That’s a lot to fit in this week but I’ll make it happen and be back for a bonus Week 13 review.

Here is a list of the classes this article will cover:

Psychology of Persuasive Design
Developing & Testing an Emotional Content Strategy
Psychological backfiring

Before we dive into some of my biggest takeaways, I want to remind you that you can read my previous reviews by clicking the links below.

CXL Digital Psychology…


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This week I covered four classes and I have to say, I am in love with what I am learning. I can’t wait to put it into practice.

At this point, a lot of the material has already been covered but presented in a different way. I need that because the brain is quite full of 90s hairband lyrics so repetition is key for me.

So, here is a list of the classes this article will cover:

Psychology of Products
Psychology of Communication
Psychology of Pricing
Social Proof

Before we dive into some of my biggest takeaways, I want to…


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I’m not sure what happened to this week but all of the sudden it is Sunday. I spent the day finishing up the Digital Psychology and Behavioral Design training.

I still feel like I am behind and with just two weeks left, I don’t see how I’ll finish it up in time. No worries since this really is a self-paced course but is hard to see how anyone can make it through in 12 weeks without spending significant time watching the videos. I’m a note-taker so that slows me down. If you’re someone with a good memory, you might be…


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This is the week where the wheels begin to fall off the trailer. Notes to self: Anything longer than eight weeks is too long.

I don’t have any idea the metrics for this course but I would bet that this is the point where the progress stops — or at least slows down. Maybe it’s the materials or maybe it’s because we’ve learned so much so far that I am ready to implement, implement, implement.

But also this material is heavier. …


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This week I covered two courses — Building Trust and Building Habits and Loyalty. I think I say this every week, but this might be my favorite topic because I can see how many people in my world rush the trust part and skip straight to give me your email address, give me your mobile number, now give me your credit card number for this $37 product. Is it too much, too fast?

Before we dive into some of my biggest takeaways, I want to remind you that you can read my previous reviews by clicking the links below.

CXL…


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My biggest fear around taking a scholarship spot in the minidegree course happened this week. I got behind and didn’t meet my time deadline, so now I am posting at the very possible minute before losing my spot. I hate this because I don’t want to feel like I am rushing through the course material (because it is so good) but also I need to honor my commitment.

But, to be fair to me, instead of spending time on my computer, I spent time with family. Like, in person. After a very long year, I was able to see by…


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This week, I cheated a bit. I just attended a copywriting conference where I got to hear Momoko Price speak and couldn’t resist sneaking ahead to her course on Product Messaging. Let me tell you, it is as good as it gets. Not only does she get super nerdy with metrics and spreadsheets, she explains things so clearly and shares real-world examples. Her sales page teardown checklist is amazing, so much so that I am going to pitch it to a prospect on our sales call this week.

Momoko’s lessons — and I’ve only been through about a third of…


Unconscious Motivation, FOMO, and Unity…oh my!

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This week was all about nonconscious motivation. What blows me away about this material is that some of it comes so naturally, like I didn’t even realize what I was doing, and some of it is so obvious that I can’t believe I haven’t been doing it all along.

Before we dive into some of my biggest takeaways from this week, I want to remind you that you can read my previous reviews by clicking the links below.

CXL Digital Psychology and Persuasion Minidegree — Week 1 Review
CXL Digital Psychology and Persuasion Minidegree —…


Perception is reality.

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I absolutely loved this week’s lessons on Applied Neuromarketing. I was even able to receive an office CXL Institute Certificate of Completion from the five lessons taught by André Morys.

Now, I must admit. Some of this stuff is a bit over my head, mostly because I don’t have any real A/B testing experience so I am not really sure what it is like to come up with a hypothesis, create a test, run that test, analyze the results, and then make adjustments based on those results to see if there is an uplift.

It really is something I want…


Introduction to Neuromarketing Basics

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This week’s been a bit intense with three days of a virtual copywriting conference packing more information into my brain than space available. Unfortunately, I don’t think the new stuff was able to kick out all those 90s pop lyrics still in there so I’m glad I took a lot of notes.

I’m excited to dive into more of the science of neuromarketing during Week 3 of the CXL Digital Psychology and Persuasion Minidegree program.

Ready to learn? Here we go.

This week we focus on frameworks and methodologies to appeal to your user’s entire brain…

Kristina Shands

Launch strategist and copywriter for spiritual entrepreneurs on a mission to heal the world.

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